Daily Tomorrow-An Eco-blog about green living, health and the environment

Paul Mitchell’s “Head For Change” Campaign

by Gabrielle on April 27th, 2008

Paul Mitchell is among the latest corporations to emphasize what their company is doing to offset their carbon footprint and make the world a greener place.

I was skeptical when I started seeing their new “greener” focused ads around Earth Day, but then I took a look around the new Paul Mitchell Head for Change website. It does what all good marketing websites do - highlights their new tea tree shampoo and conditioner and other products, but check out the “planet” section. Each page there contains environmental myths and facts (i.e. myth: planting a tree makes a city look good but won’t do a thing for me/fact: one mature tree can make enough oxygen for four individuals), a statement about what Paul Mitchell is doing to help the situation (Working with American Forests to plant a tree for every bottle of product sold) and a list of how readers can “Act Now.”

You can enter your email address for a chance to win some free samples (I did.) Or you can wait until Tuesday and go to www.dominotogo.com to enter its “Head for Change” contest where you can win a package that includes Paul Mitchell gear and all other kinds of green goodies (organic bedding, consultation with a green expert, $500 wardrobe from a green clothing line and more).

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POSTED IN: Healthy Home, Natural Beauty, Recycling