Greenpeace’s Kleenex Free Schools Project
Greenpeace has an idea about how to make Kimberly-Clark listen up about using products that come from unsustainable sources, and they want your help. It’s called the Kleenex Free School Project and the goal is to tell the world’s biggest tissue manufacturer, loud and clear from the many little noses that need tissues, to use sustainable-sourced paper.
From Greenpeace:
Every time you blow your nose with Kleenex tissue, you’re blowing away an ancient forest. And every time you buy Scott or Cottonelle at the store, you’re flushing old growth trees down the toilet.
Most of the pulp Kimberly-Clark uses for its disposable tissue products comes from unsustainable sources. This includes wood from ancient forests like the Canadian Boreal Forest.
As the biggest tissue manufacturer on the planet, Kimberly-Clark has the resources to shift toward sustainability but it is refusing to use recycled paper in its products. Instead, the largest stretch of ancient forest in North America is being clearcut for disposable paper products.
Tell Kimberly Clark to use recycled paper! You can start your own Kleenex Free Schools project today and be part of the solution for our ancient forests. You also can SHOW the company how you feel about forest destruction - use this new online tool to send a photo and a message directly to Kimberly-Clark. Check out what people like you already are sharing and then submit your own photo.
Tags: campaigns, greenpeace, Kimberly Clark, kleenex, kleenex free schools project, Natural Resources, recycled paper, virgin forestsPOSTED IN: Kid-Friendly Fridays, Natural Resources
1 opinion for Greenpeace’s Kleenex Free Schools Project
Sarah
Mar 14, 2008 at 2:36 pm
I work at a college that is very concerned with sustainability (Art Center College of Design) and I think this is a SUPERB idea. I’m going to talk to the facilities manager about the program. Art center participates and hosts lots of programs and events to bolster support for green practices (http://www.artcenter.edu/summit/ and http://blog.globaldialogues.eu/ just to name a couple) so I think the school would be very enthusiastic to participate in this great initiative.
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